Bata is gearing up to bring the second edition of the Bata Fashion Weekend to Milan. This year, the whole venue will revolve around the concept “The Sound of Style”, featuring an engaging combination of music, design and craftsmanship.

 Following the successful debut of the initiative last year in Prague, Bata continues in its new fashion tradition and will hold the Bata Fashion Weekend 2018 in Milan’s prestigious Palazzo Mezzanotte.

Palazzo Mezzanotte will be transformed into a center of fashion and design, and it will offer several activities for the public, such as fashion shows, shoe exhibitions, music performances and handcraft workshops. The venue will also unveil exclusive Bata collections like the global pre-launch of B-Flex, the hyper-comfortable heels of the Insolia line, the Atletico sneakers infused with an elegant retro feel, Bata Heritage limited-edition shoes and many others.

Bata Fashion Weekend will host guests from all over the world, including members of Bata’s Executive, celebrities from over 20 countries around the world, journalists, TV stars, models, editors from top media publications and bloggers, who are all traveling to Milan to be part of the event.