Bata shoes were imported into French Indochina in 1932 and in the same year the first retail store in the country opened. Bata’s own productions of rubber shoes began in 1940, and it significantly expanded after the construction of a new factory building in Saigon in 1950. In the subsequent years, production and sales increased, however this positive trend was interrupted by nationalisation of the Bata Company in Vietnam in 1975.
In 1932 the Bata Company exported 269,000 pairs of shoes to French Indochina; in the same year the company became registered in this area.
Business in the territory of Indochina was secured by a parent French company Bata S. A. Strasbourg, dept. Indochina(1938), i.e., Société Bata Strasbourg, annexe de Saigon (1948, 1953).
In 1932, 4 stores opened: Saigon (2), Haiphong, Cholon
In 1939 the Bata Company had 39 sale points in Vietnam (Saigon 20, Hanoi 19).
In 1940the Bata Company started production of rubber footwear in a rented building.
In the years 1949-1950own factory building in Saigon was constructed and the production was launched. During the year 1950 124,000 pairs of rubber footwear were produced.
Production in the following years constantly increased: 140,000 pairs (year 1951), 164,000 pairs (1952), 251,000 pairs (1953), 260,000 pairs (1954); leather shoes were also produced later: 800 pairs (1953), 11,000 pairs (1954).
In 1949 the Bata Company operated 6 stores in Vietnam (3 in Saigon).
In 1951 the company operated 7 stores in Vietnam and 1 store in Cambodia (total 8 in French Indochina).
After the division of country in 1954, 3 stores remained in North Vietnam (2 Hanoi, 1 Haiphong), and 4 stores in South Vietnam.
In 1975 after the reunification of Vietnam the company was nationalized.
In 1992 the Bata Company returned to the Vietnamese market through cooperation of Bata Malaysia with a Saigon Shoe Factory.
Thomas J. Bata, Remmembered, Zlín 2016, ISBN 978-80-7473-398-7
Moravský zemský archiv v Brně – Státní okresní archiv Zlín, Česko
Archives Departementales de La Moselle, Saint-Avold, France
Podnikový archiv Bata, Batanagar, India
Bata operating companies are grouped into business units. It makes sense to us to operate locally. This way we can share expertise when it comes to similarities in markets and business issues. Each group benefits from synergies specific to their requirements. That includes similarities in product development, sourcing and marketing support. It’s another example of how Bata’s global success is in reality made of thousands of local successes.
Bata, founded by Tomas Bata in Austria-Hungary, continues as a family-run business. Today our headquarters are in Lausanne, Switzerland, but our operations separate geographically into three divisions. Bata Europe is based in Italy and operates 500 stores offering fashionable footwear. Many of our innovative fashion lines originate at our Italian center. The world-class shoe innovation center just outside Venice supplies many of the exclusive lines found in Bata stores throughout Europe.
Bata International serves customers in much of Asia, the Pacific and Africa through its 3,000 stores and many dealers. It is supervised from Singapore. Bata International operates shoe innovation centers in several countries, as well as 23 factories to serve individual markets.
Bata Latin America is based in Mexico City. Bata is the leading retailer of shoes in Latin America. We’re also the leading marketer of children’s branded footwear!
The world of Bata is one thing and many things. From Paris to Nairobi, our shops have a common culture: customers and their needs. Yet every Bata shop is also different, a unique expression of its locale and its people. While the brand resonates beyond the confines of a shop or the borders of a country, it is also rooted in thousands of individual locations.
The biggest event of the year from Bata has arrived – Bata Fashion Weekend 2018, occurred in Milan (from 27 April to 29 April). With the main theme of this year is “The Sound of Style”, Bata promises to bring the inspiring stories of shoes for fans around the world. This year, Truc Diem represents for Vietnam to participate Bata Fashion Weekend in Milan where she is impressed with all the outstanding, trendy and yet comfortable designs from Bata.
Bata is gearing up to bring the second edition of the Bata Fashion Weekend to Milan. This year, the whole venue will revolve around the concept “The Sound of Style”, featuring an engaging combination of music, design and craftsmanship.
Following the successful debut of the initiative last year in Prague, Bata continues in its new fashion tradition and will hold the Bata Fashion Weekend 2018 in Milan’s prestigious Palazzo Mezzanotte.
Palazzo Mezzanotte will be transformed into a center of fashion and design, and it will offer several activities for the public, such as fashion shows, shoe exhibitions, music performances and handcraft workshops. The venue will also unveil exclusive Bata collections like the global pre-launch of B-Flex, the hyper-comfortable heels of the Insolia line, the Atletico sneakers infused with an elegant retro feel, Bata Heritage limited-edition shoes and many others.
Bata Fashion Weekend will host guests from all over the world, including members of Bata’s Executive, celebrities from over 20 countries around the world, journalists, TV stars, models, editors from top media publications and bloggers, who are all traveling to Milan to be part of the event.
Bata has been influencing trends and dressing your feet with elegance and character for 120 years throughout the world. Since its founding by Thomas Bata in 1894, the company has been the forefront of innovation, not only in the production and design of new styles, but in the creation of business models that permit a quick response to rapidly changing markets. Today, Bata offers you a vision of style and fashion to reflect your own image, created for you as well as with you. A vision to be shared.