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The biggest event of the year from Bata has arrived – Bata Fashion Weekend 2018, occurred in Milan (from 27 April to 29 April). With the main theme of this year is “The Sound of Style”, Bata promises to bring the inspiring stories of shoes for fans around the world. This year, Truc Diem represents for Vietnam to participate Bata Fashion Weekend in Milan where she is impressed with all the outstanding, trendy and yet comfortable designs from Bata.
Bata is gearing up to bring the second edition of the Bata Fashion Weekend to Milan. This year, the whole venue will revolve around the concept “The Sound of Style”, featuring an engaging combination of music, design and craftsmanship.
Following the successful debut of the initiative last year in Prague, Bata continues in its new fashion tradition and will hold the Bata Fashion Weekend 2018 in Milan’s prestigious Palazzo Mezzanotte.
Palazzo Mezzanotte will be transformed into a center of fashion and design, and it will offer several activities for the public, such as fashion shows, shoe exhibitions, music performances and handcraft workshops. The venue will also unveil exclusive Bata collections like the global pre-launch of B-Flex, the hyper-comfortable heels of the Insolia line, the Atletico sneakers infused with an elegant retro feel, Bata Heritage limited-edition shoes and many others.
Bata Fashion Weekend will host guests from all over the world, including members of Bata’s Executive, celebrities from over 20 countries around the world, journalists, TV stars, models, editors from top media publications and bloggers, who are all traveling to Milan to be part of the event.